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商品編號： UV3903 出版日期： 2004/01/22 作者姓名： Chen, Ming-Jer;Leong, Jin 商品類別： Other 商品規格： 19p 再版日期： 2019/09/03 地域： 產業： Transportation 個案年度： 2001 -
商品敘述：
This case from a three-case series that includes S-0110 and S-0111 explores competitive strategies in a mature industry within the context of the Asia-Pacific region and is appropriate for use in competitive dynamics, international business, or business strategy courses. The state-owned Port of Singapore Authority wanted to become the World''s Port of Call. The port of Singapore was one the world''s busiest and a model of efficiency and operational excellence. But, by the end of 2001, it had lost two key customers to an emerging competitor, the port of Tanjung Pelepas (PTP), in neighboring Malaysia. In 2002, the Chinese shipper COSCO Pacific was considering a shift to PTP. By 2003, the port of Singapore had laid off staff and tried to explain the reasons behind the layoffs.
涵蓋領域：
Decision making;Emerging markets;Globalization;International business;Strategic planning;Competitive advantage;Corporate strategy
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